The KOLD-TO-GO Company:
Animation for Kold-To-Go. Produced to support the initial marketing efforts of the company. Using a humorous penguin magician, he demonstrates the ability of the thermal bag product to keep cold items cold, even when you have other stops along the way from the grocery store.
Trying to find that hook can be difficult in an age where consumers are battered with thousands of messages daily. Our efforts focus on creating a unified marketing message and repeating wherever possible. Once the image and message become ubiquitous the customer will instantly recognize and remember your product.
CAROLINA TREETOP CHALLENGE:
Spec video developed for use by the client and the VisitStanly.com tourism development effort. Please turn up your volume and play the selection.
This thirteen minute long-play format promotional video was filmed in conjunction with the VisitStanly initiative to increase tourism in the county. The video was filmed over a series of days at the attraction site and around the county, including Morrow Mountain, Lake Tillery, and several restaurants in Albemarle, NC.
TRAIL'S END RESORT & MARINA:
KIOSK VIDEO: Please turn up your volume and play the selection. This looping video was produced to run for several minutes highlighting the features of Trail's End Resort and Marina. To be used in mall spaces and a sales location in nearby Lake Eufaula, the piece showed off the quiet, serene nature of a hidden lakeside resort on Lake Seminole in Southwest Georgia.
The video was filmed at the new clubhouse and grounds of Trail's End Resort including Pop's Dockside Grill and the Cove luxury houseboat community.
MY IDEAL CARE:
BROADCAST VIDEOS: Please turn up your volume and play the selection. MyIdealCare sold and distributed diabetes supplies and catheters for home use. The commercials supported the broadcast and online marketing efforts.
One of the most critical elements in any broadcast piece is getting out all of the information necessary in a limited time frame, while maintaining a call to action for consumers. Repetition of the message during appropriate programming for the targeted demographic helps keep the brand name in the consumer's mind. They may not call the first time they see the ad, but if they fit the profile, by the third or fourth time you will most likely get results. In this case the ads were concentrated in a region of Georgia around Atlanta.